Mystery shopping (mystery shopper) - this is marketing research, which aims at an objective assessment of service and level of service from the visitor's store, restaurant, bank. As visitors to the enterprise is specially trained people who evaluate the work of staff on a pre-selected criteria.
OBJECTIVES OF THE PROJECT "mystery shopper": - Quality control service - Quality control of knowledge - Training staff - identification of weaknesses, which are then worked out in training - Ensuring fair payment - based on monthly or quarterly monitoring forms Prize staff
OBJECTIVES OF THE PROJECT "mystery shopper": - Quality control service - Quality control of knowledge - Training staff - identification of weaknesses, which are then worked out in training - Ensuring fair payment - based on monthly or quarterly monitoring forms Prize staff
