Tuesday, August 17, 2010

Beauty: 10 rules, in order not to ruin

1. Be prepared for the fact that the first two or three months until their salon does not appear loyal customers, you'll lose money. At the current return on a business goes in the best case for three or four months, on average - a year.
2. When choosing a place to check schools are not interested in whether the owner of the premises in the opening of the same business. If after two or three years you lose the place, then actually lose business and - most customers will come to an old address, not paying attention to the change of ownership.
3. The recommended rate of net profit, which should be taken into account when drawing up the price list - no less than 30%. Moreover, such return should have every service provided by the salon.
4. On the aesthetic services - haircuts, coloring, solarium, manicures and pedicures - license is not required. It is necessary for beauty parlor, therapeutic procedures (massage, body wrap), injections (mesotherapy, botox). It is also necessary to execute the contract for disposal of hair, needles and syringes, lamps for tanning - they can not be disposed of with regular garbage.
5. Masters usually work on salary and percentage (usually 30% of the cost of service and 10% of retail sales of cosmetics). Administrators receive a salary in addition to 1% of the turnover of the salon. The extent of their interest should not be lower than that of masters, or the administrator will block the flow of customers.
6. Masters newcomers after accepting a job to help with recording. The competition among stylists is strong and long-term master can simply survive from the team.
7. Staff turnover is inevitable in an institution. In an average year out of every 10 master dismissed 6-8 people. Keep an eye on the dynamics of production: if rates have fallen officer, he or moonlight on the side, or there is a conflict with the administrator.
8. Salon Success depends not only on the masters, but also on such prosaic things as plumbing and lighting. If there is no strong sewage, then the work of several masters constantly clogging will occur. The light affects the emotions of the visitor. A client can not see the bruises under her eyes, hair color can not be distorted.
9. A year and a half the number of regular customers salon should reach 50-80% of their total number is estimated Vladimir Ermolaev a consulting company Deloshop. Usually, clients build relationships with specific master, not the salon. That's why loyalty is important personnel: If the stylist goes and goes and clientele.
10. Bert Carder, executive director of the American consulting company Salon Training International, believes that the sale of cosmetic products should bear Salon 20% of revenue. "And these 20% will provide the same profit that 80% of revenues from services - says the consultant. - Most shops are not aware of this report until the start hustling to make ends meet.

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