Tuesday, August 17, 2010

Mystery Shopper - who is he?

Mystery shopping (mystery shopper) - this is marketing research, which aims at an objective assessment of service and level of service from the visitor's store, restaurant, bank. As visitors to the enterprise is specially trained people who evaluate the work of staff on a pre-selected criteria.
OBJECTIVES OF THE PROJECT "mystery shopper": - Quality control service - Quality control of knowledge - Training staff - identification of weaknesses, which are then worked out in training - Ensuring fair payment - based on monthly or quarterly monitoring forms Prize staff
APPLICATIONS "Mystery Shopper" All of us who care about customer satisfaction and loyalty of its customers and stakeholders in the monitoring of their work, the quality of services and products: - Banks; - Retail trade; - Producers of goods; - Internet shopping; - Franchise company; - Hotels; - Restaurants; - Cinema; - Entertainment centers; - Health / sports clubs; - Courier / transport companies; - And many others.

What can you learn through the "Mystery Shopper"? - How do your employees? - How are your competitors? - To observe whether the staff of your company corporate standards of service? - What is the quality of service your company from the competition? - As usual, greeted visitors in your organization? - What is important in customer service? - Is additional training to staff? And what are the opportunities for sales growth? - How honest employees?

"Mystery Shopper" can work in different forms: - Personal shopping at the outlet. - Buy / order by phone. - Buy / order online. - Hidden video / audio recording. - Purchase of returning.

SERVICES Stage 1. Setting goals and objectives of the study (the definition of evaluation parameters) Step 2. Preparation of the study (methods, materials, artists, mode) Step 3. Study (check points, audiokontrol, filling in questionnaires) Step 4. Processing and analysis of the results of the study (analysis of questionnaires) Phase 5. Formation of a report and provision of sources and report zakazchiku.Zakazchik - the owner of a shop, with the help of these projects solve the problem: - Monitoring the implementation of staff rules providing service - To detect violations in the work for which further training is employees.
We offer services for the organization and conduct market research mystery shopper - a mysterious buyer.
In developing the first enterprise of this event provides adjustment of the wage system, with binding of its size to meet the parameters of quality of service. After completing the project, clearly showing aspects of service and quality parameters of communication that need to train employees on the basis of these data is developed and conducted individual training program.
I invite wishing to participate as mystery shoppers fill out a questionnaire to read the description of the project which is located at: http://olkovas.narod.ru/vacancia_mystery_shopper.htm profile send to the address appeared on a personal site
"Mystery Shopper" had long been a novelty, almost every month in all major stores are carried out projects to assess the quality of service.
Someone organize such tests on their own, someone relegated execution of the project marketing agencies. Payment of one-time, possible barter for goods Amvey.

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