The Ukrainian market of luxury jewelry in the past ten years has undergone dramatic changes. First of all, it affected consumer perceptions of products renowned European brands. Previously exclusive to the things referred only products from the world-famous brands, now has many lovers of the beautiful and unique can argue with that. According to those interviewed masters, 80% of all brands manufactured in Turkey, and product quality, unfortunately, not always correspond to the stated price. Domestic masters can do no worse than the product, and sometimes even better.
"Our consumer is slowly moving away from the Soviet habits, called" to be like everyone else. "For the majority of customers to the forefront the unique product. I attribute this trend so that people are a little bit tired of the ornaments and psevdoeksklyuzivnyh now come to home in search of masters really new artistic ideas - notes Alla Sokol, art director of an art gallery, the first jewelry fund. "- Although there are buyers who have not been and will never be customers of domestic jewelers, because for them is only relevant degree of prestige and popularity of the brand" .
The development of exclusive jewelry market and also helps the consumer to return to this concept as a personal jeweler. The latter is aware of the continuing client everything: from taste preferences to fracture the ring finger five years ago.
Time to choose stones
Men and women who want to purchase an original decoration, jewelry shops among customers about equally. But it is worth noting that today the market range of products for men rather scanty. Most of the jewelry is focused on excellent half, despite the fact that representatives of the stronger sex, buying products, not particularly restrict themselves to the money.
Price of individual items can vary dramatically. The cost of jewelry depends on the working material. It's one thing when the ring is made of platinum and diamonds, and quite another - from silver and zircon. Golden Ring handmade without stone can cost 400 hryvnia. At the same time, if you asked the wizard to translate into gold and precious stones all the dreams, the cost of rings can easily be over 300 thousand hryvnia.
In Ukraine, in the presence of their own materials can be ordered from jewelry and artisans, thus saving approximately 30% of hard-earned, but the risk in this case would be very great. First, the master can simply replace the stones. For such products, in most cases not being tested at the State Assay Service, Ministry of Finance of Ukraine, which is mandatory for legal workshops. Secondly, the quality of work performed in this case is unlikely someone could guarantee.
Number of becoming an owner of an exclusive jewelry increases in pre-New Year period. However, such dates such as birthdays, holidays or professional wedding anniversary no one has yet been annulled.
"Season" Hunting "to the buyer usually opens in the fall and winter. In the summer, the observations are well sold product, especially in resort areas. But I would not say that the rest of the time we sit idle, - says Natalya Nitovkina , President of the jewelry. - Domestic consumer is slowly beginning to focus on the West and learn from their traditions. Ukrainians are increasingly portrayed jewelry to engagement, wedding anniversary or the birth of the child. "
Give me half a lemon at the entrance
Creating a jeweler - it expensive. Especially if the future owner wants not only the manufacture of jewelry, but also provide services for their repair and restoration. On the establishment of the workshop will need about $ 500 thousand in this amount will rent premises, purchase of equipment and raw materials, wages to employees. Thus, for arranging a job holder must fork out between $ 1 thousand to five thousand dollars.
Since we are talking about working with precious metals and stones - do not spare money to protect the premises. Market participants, who achieved success in this field, it is recommended to invest in a modern security system, and this is at least 5 thousand dollars. Also worth to buy boxes, standing about 2 thousand apiece. Leased premises, and, preferably, it should be in the center of the city - from $ 100 per square. m. The funds are needed for promotion and the initial salary employees. After all, the workshop will be profitable any time soon.
According to observations by market participants, with a successful course of events, a workshop will be repaid no earlier than three years. To reach the profitability of 50%, masters must do a great deal in a very short period of time earn a permanent clientele.
"Now, of course, we are already much easier to work. There are customers that know how we work, so the work schedule masters have long been painted before the new year. And to make something to order, you must wait a bit - says Natalia. - While for regular customers can always make an exception. "
The question of buying precious metals in Ukraine is easily solved - a campaign in the bank. It is worth noting that buy precious metals can only in Ukrainian banks, and appropriately licensed by the NBU. Terms of the sale of "gold" standard: come - and buy. Cost of 1 gram of gold in retail will be about 270 hryvnia, minimum party in this case - 100 grams and 1 gram of platinum will pull a 600 hryvnia.
Trends dependent fashion
Competition in the market certainly exists. And the struggle for survival, mainly due to creative ideas. "If you are mass-produced products, the company attracted consumers quality, price, design, - said Alla Sokol. - We are focused on the unique jewelry and art jeweler. If we talk about awareness of the company, it certainly helps in the competition. Loyal customers are rarely transferred to the newly created competitor, has not yet won the confidence. "
Big role in winning new customers is popular jewelry shop. In this case, considerable importance is the availability of well-known clients, which in this business talk is not accepted, at least out loud. "Many buyers have come to the conclusion that the jeweler, as the dentist, should have its own, and one such professional clients, as a rule, do not change" - Natalia sure Nitovkina.
The best advertising in the jewelry industry are the recommendations. Although participation in exhibitions jewelers also do not neglect, believing that it works to improve recognizability. "We tried many different options for advertising, - said Elena Voropaeva. - There were billboards. But according to our observations, out of ten people who saw the ads, call two or three, not more. Participate in exhibitions need. This confirms the fact that the company afloat, and makes it possible to find new partners. But the greatest number of customers bring all the same recommendation.
"Buying a new product, whether or exclusive decoration and superdorogoy car, the man initially happy buying, and after a while she slowly begins to pall, - says Eugene. - Whatever decoration expensive and exclusive, eventually want something something new. I am therefore confident that the demand for our products will increase, moreover, fashion does not stand still, encouraging customers to make new purchases. "
"Our consumer is slowly moving away from the Soviet habits, called" to be like everyone else. "For the majority of customers to the forefront the unique product. I attribute this trend so that people are a little bit tired of the ornaments and psevdoeksklyuzivnyh now come to home in search of masters really new artistic ideas - notes Alla Sokol, art director of an art gallery, the first jewelry fund. "- Although there are buyers who have not been and will never be customers of domestic jewelers, because for them is only relevant degree of prestige and popularity of the brand" .
The development of exclusive jewelry market and also helps the consumer to return to this concept as a personal jeweler. The latter is aware of the continuing client everything: from taste preferences to fracture the ring finger five years ago.
Time to choose stones
Men and women who want to purchase an original decoration, jewelry shops among customers about equally. But it is worth noting that today the market range of products for men rather scanty. Most of the jewelry is focused on excellent half, despite the fact that representatives of the stronger sex, buying products, not particularly restrict themselves to the money.
Price of individual items can vary dramatically. The cost of jewelry depends on the working material. It's one thing when the ring is made of platinum and diamonds, and quite another - from silver and zircon. Golden Ring handmade without stone can cost 400 hryvnia. At the same time, if you asked the wizard to translate into gold and precious stones all the dreams, the cost of rings can easily be over 300 thousand hryvnia.
In Ukraine, in the presence of their own materials can be ordered from jewelry and artisans, thus saving approximately 30% of hard-earned, but the risk in this case would be very great. First, the master can simply replace the stones. For such products, in most cases not being tested at the State Assay Service, Ministry of Finance of Ukraine, which is mandatory for legal workshops. Secondly, the quality of work performed in this case is unlikely someone could guarantee.
Number of becoming an owner of an exclusive jewelry increases in pre-New Year period. However, such dates such as birthdays, holidays or professional wedding anniversary no one has yet been annulled.
"Season" Hunting "to the buyer usually opens in the fall and winter. In the summer, the observations are well sold product, especially in resort areas. But I would not say that the rest of the time we sit idle, - says Natalya Nitovkina , President of the jewelry. - Domestic consumer is slowly beginning to focus on the West and learn from their traditions. Ukrainians are increasingly portrayed jewelry to engagement, wedding anniversary or the birth of the child. "
Give me half a lemon at the entrance
Creating a jeweler - it expensive. Especially if the future owner wants not only the manufacture of jewelry, but also provide services for their repair and restoration. On the establishment of the workshop will need about $ 500 thousand in this amount will rent premises, purchase of equipment and raw materials, wages to employees. Thus, for arranging a job holder must fork out between $ 1 thousand to five thousand dollars.
Since we are talking about working with precious metals and stones - do not spare money to protect the premises. Market participants, who achieved success in this field, it is recommended to invest in a modern security system, and this is at least 5 thousand dollars. Also worth to buy boxes, standing about 2 thousand apiece. Leased premises, and, preferably, it should be in the center of the city - from $ 100 per square. m. The funds are needed for promotion and the initial salary employees. After all, the workshop will be profitable any time soon.
According to observations by market participants, with a successful course of events, a workshop will be repaid no earlier than three years. To reach the profitability of 50%, masters must do a great deal in a very short period of time earn a permanent clientele.
"Now, of course, we are already much easier to work. There are customers that know how we work, so the work schedule masters have long been painted before the new year. And to make something to order, you must wait a bit - says Natalia. - While for regular customers can always make an exception. "
The question of buying precious metals in Ukraine is easily solved - a campaign in the bank. It is worth noting that buy precious metals can only in Ukrainian banks, and appropriately licensed by the NBU. Terms of the sale of "gold" standard: come - and buy. Cost of 1 gram of gold in retail will be about 270 hryvnia, minimum party in this case - 100 grams and 1 gram of platinum will pull a 600 hryvnia.
Trends dependent fashion
Competition in the market certainly exists. And the struggle for survival, mainly due to creative ideas. "If you are mass-produced products, the company attracted consumers quality, price, design, - said Alla Sokol. - We are focused on the unique jewelry and art jeweler. If we talk about awareness of the company, it certainly helps in the competition. Loyal customers are rarely transferred to the newly created competitor, has not yet won the confidence. "
Big role in winning new customers is popular jewelry shop. In this case, considerable importance is the availability of well-known clients, which in this business talk is not accepted, at least out loud. "Many buyers have come to the conclusion that the jeweler, as the dentist, should have its own, and one such professional clients, as a rule, do not change" - Natalia sure Nitovkina.
The best advertising in the jewelry industry are the recommendations. Although participation in exhibitions jewelers also do not neglect, believing that it works to improve recognizability. "We tried many different options for advertising, - said Elena Voropaeva. - There were billboards. But according to our observations, out of ten people who saw the ads, call two or three, not more. Participate in exhibitions need. This confirms the fact that the company afloat, and makes it possible to find new partners. But the greatest number of customers bring all the same recommendation.
"Buying a new product, whether or exclusive decoration and superdorogoy car, the man initially happy buying, and after a while she slowly begins to pall, - says Eugene. - Whatever decoration expensive and exclusive, eventually want something something new. I am therefore confident that the demand for our products will increase, moreover, fashion does not stand still, encouraging customers to make new purchases. "
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