The Ukrainian market of luxury jewelry in the past ten years has undergone dramatic changes. First of all, it affected consumer perceptions of products renowned European brands. Previously exclusive to the things referred only products from the world-famous brands, now has many lovers of the beautiful and unique can argue with that. According to those interviewed masters, 80% of all brands manufactured in Turkey, and product quality, unfortunately, not always correspond to the stated price. Domestic masters can do no worse than the product, and sometimes even better.