After the "sugar famine" in Ukraine on the decline, but Russia and other members of the Customs Union made it clear that they are ready to open its markets to Ukrainian sweets, confectionery business has gained new perspective ...
With immediate effect on product availability and price of the enterprises in this sector offered for sale at the market of businesses in Ukraine.
Pynok offers - an investor has
In the first quarter of 2010 the vast majority of applications (47%) on the sale of businesses owned by small and medium food manufacturing companies (27%) and non-food (20%) orientation.
Structural changes in the market early in the second quarter rather clearly defined segments of food production, namely: the processing of raw materials to intermediate products (sugar, flour, molasses, pasta, stuffing, etc.), as well as making proper food (ready-made and semis.
Thus, the level of companies offering the first group (for the production of raw materials and semi-finished products) in December 2009-January 2010 has grown significantly - up to 12% of all proposals, due to rising prices for fuel and spare parts for equipment, as well as to further strain (up to complete inability) to obtain credit for the maintenance and development of production, accompanied by a noticeable (especially for konditerki) reduced demand for their products.
The overwhelming majority of confectionery company, currently proposed for implementation, belong to the upper price band (more than 1 million dollars) and is geographically located in the central and eastern part of Ukraine.
Among the most interesting proposals of this kind, the last pre-sale preparation specialists InterKredit worth noting confectionery factory in one of the eastern regions of the country (starting price of $ 2 million), equipped with lines for the production of marmalade, wafer tubes and halva, and confectionary in the Kiev area (1 million 125 thousand U.S. dollars), equipped with facilities for the production of pastries, cakes and chocolate products.
Let us examine the basic secrets of success confectionery business in modern conditions. So ...
Quality product
This - the most important element of the confectionery business. Consumers, too spoiled diversity of the proposed range, other things being equal price expectations will opt for a more fresh and high quality product - more than that, for him, he would be willing to pay even more.
To maintain the quality of baking at an appropriate level should ensure absolute freshness of the original ingredients. This, in turn, determines the close relationship with the suppliers and provide an opportunity to diversify supplies. In case of receiving information from them about delays in delivery of products desired, you can always take appropriate measures so that the final result to satisfy consumers.
Exploring consumer
To occupy the leading position among similar enterprises operating business, needed time to familiarize themselves with the latest technology confectioners.
For this is not enough to study, to - to select and analyze relevant information about the recipes of products enjoying high consumer demand, determine the level of potential costs, etc. Patisserie - business collective, which means that all new items - both the product range and used in this technology can and should be widely discussed in the workplace.
Moreover - special attention should be paid and consumer evaluation of the finished product. A variety of hotlines, consumer surveys (direct - in a store, and remote - a telephone survey and e-mail) will allow you not only learn the strengths and weaknesses of your product, but also to study the parameters of the products of competitors, so that you can learn from this useful conclusions.
Do not forget to respond to the wishes of your customers - even if you do not consider it appropriate to respond to these immediate changes in features of your product range, maintaining the feedback from potential buyers through the marketing department ("we appreciate your evaluation of our products and promise you consider all your observations in the near future) will not hurt you. At the same time the systematic work with clients, will allow you to clearly define the key customer expectations and focus on their satisfaction.
Improve production
Profitable business primarily provides an extensive database of potential customers. In addition to quality products, especially in the first steps that have to do as the owner of the confectionery business, you have to devote time and effort to create a balanced assortment.
Alas, even unique in its quality products aimed at a fairly narrow target group of consumers still do not guarantee the success of your business. Therefore, if your plans (backed up by extensive investment, which you can firmly count) is not working with extremely narrow segments of the baking exclusive and exotic (for the region), confectionery products, we recommend you pay close attention to the various options
mass production.
It should not be carried away by rising prices - especially at the initial stage after acquiring your business - enough to eat while maintaining the quality and flavor characteristics, your product will retain the position in the price category of "medium" and "above average" on the market - to bring them into category of "exclusive" you will have time as a natural growth in demand.
Advertising & Feedback
Despite adequate conservative confectioners as a business, tied mainly to the press (newspapers, magazines) and visual (billboards, banners, etc.), media advertising information, do not forget about the World Wide Web.
Nowadays, the success of any business - not only trade but also production - primarily depends on its promotion on the Internet. It is through the effective promotion of your business web (alone or with the help of experienced business consultants), you can not only significantly expand the range of consumers, but also get a hint of new directions for the organization of your business - for example, manufacturing and home delivery customers baking / pastry products in order to nationalization and individual holidays.
Do not forget that today's businesses are increasingly focused on jobs "on-line" and confectionery industry - not the exception. So reflecting on improvement of the enterprise in terms of production capacity and space, look at their website - not only for its design and content, but also on its progress in general and web search engines in particular.
With immediate effect on product availability and price of the enterprises in this sector offered for sale at the market of businesses in Ukraine.
Pynok offers - an investor has
In the first quarter of 2010 the vast majority of applications (47%) on the sale of businesses owned by small and medium food manufacturing companies (27%) and non-food (20%) orientation.
Structural changes in the market early in the second quarter rather clearly defined segments of food production, namely: the processing of raw materials to intermediate products (sugar, flour, molasses, pasta, stuffing, etc.), as well as making proper food (ready-made and semis.
Thus, the level of companies offering the first group (for the production of raw materials and semi-finished products) in December 2009-January 2010 has grown significantly - up to 12% of all proposals, due to rising prices for fuel and spare parts for equipment, as well as to further strain (up to complete inability) to obtain credit for the maintenance and development of production, accompanied by a noticeable (especially for konditerki) reduced demand for their products.
The overwhelming majority of confectionery company, currently proposed for implementation, belong to the upper price band (more than 1 million dollars) and is geographically located in the central and eastern part of Ukraine.
Among the most interesting proposals of this kind, the last pre-sale preparation specialists InterKredit worth noting confectionery factory in one of the eastern regions of the country (starting price of $ 2 million), equipped with lines for the production of marmalade, wafer tubes and halva, and confectionary in the Kiev area (1 million 125 thousand U.S. dollars), equipped with facilities for the production of pastries, cakes and chocolate products.
Let us examine the basic secrets of success confectionery business in modern conditions. So ...
Quality product
This - the most important element of the confectionery business. Consumers, too spoiled diversity of the proposed range, other things being equal price expectations will opt for a more fresh and high quality product - more than that, for him, he would be willing to pay even more.
To maintain the quality of baking at an appropriate level should ensure absolute freshness of the original ingredients. This, in turn, determines the close relationship with the suppliers and provide an opportunity to diversify supplies. In case of receiving information from them about delays in delivery of products desired, you can always take appropriate measures so that the final result to satisfy consumers.
Exploring consumer
To occupy the leading position among similar enterprises operating business, needed time to familiarize themselves with the latest technology confectioners.
For this is not enough to study, to - to select and analyze relevant information about the recipes of products enjoying high consumer demand, determine the level of potential costs, etc. Patisserie - business collective, which means that all new items - both the product range and used in this technology can and should be widely discussed in the workplace.
Moreover - special attention should be paid and consumer evaluation of the finished product. A variety of hotlines, consumer surveys (direct - in a store, and remote - a telephone survey and e-mail) will allow you not only learn the strengths and weaknesses of your product, but also to study the parameters of the products of competitors, so that you can learn from this useful conclusions.
Do not forget to respond to the wishes of your customers - even if you do not consider it appropriate to respond to these immediate changes in features of your product range, maintaining the feedback from potential buyers through the marketing department ("we appreciate your evaluation of our products and promise you consider all your observations in the near future) will not hurt you. At the same time the systematic work with clients, will allow you to clearly define the key customer expectations and focus on their satisfaction.
Improve production
Profitable business primarily provides an extensive database of potential customers. In addition to quality products, especially in the first steps that have to do as the owner of the confectionery business, you have to devote time and effort to create a balanced assortment.
Alas, even unique in its quality products aimed at a fairly narrow target group of consumers still do not guarantee the success of your business. Therefore, if your plans (backed up by extensive investment, which you can firmly count) is not working with extremely narrow segments of the baking exclusive and exotic (for the region), confectionery products, we recommend you pay close attention to the various options
mass production.
It should not be carried away by rising prices - especially at the initial stage after acquiring your business - enough to eat while maintaining the quality and flavor characteristics, your product will retain the position in the price category of "medium" and "above average" on the market - to bring them into category of "exclusive" you will have time as a natural growth in demand.
Advertising & Feedback
Despite adequate conservative confectioners as a business, tied mainly to the press (newspapers, magazines) and visual (billboards, banners, etc.), media advertising information, do not forget about the World Wide Web.
Nowadays, the success of any business - not only trade but also production - primarily depends on its promotion on the Internet. It is through the effective promotion of your business web (alone or with the help of experienced business consultants), you can not only significantly expand the range of consumers, but also get a hint of new directions for the organization of your business - for example, manufacturing and home delivery customers baking / pastry products in order to nationalization and individual holidays.
Do not forget that today's businesses are increasingly focused on jobs "on-line" and confectionery industry - not the exception. So reflecting on improvement of the enterprise in terms of production capacity and space, look at their website - not only for its design and content, but also on its progress in general and web search engines in particular.
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