Tuesday, August 17, 2010

Promotions in Yandex. Value, role, effect and rules of the game

Do I need to tell you about the role of promotion in Yandex your web site? Kids today are beginning to get acquainted with the Internet in 8 years, and about the same time they learn the location of fairyland Yandex, which, as you know, all we find one. Now the search engine is an indispensable leader in the Russian Internet, collecting alone about 55% of all search queries Runet.

Of course, the promotion of the site in Yandex difficult to overestimate. However, for any reason at all there is the theme of a special promotion? To what extent is it urgent? The problem is that every search engine has its own characteristics. That is, the key technologies and methods are approximately the same, and having the same promotion in Yandex, you will improve its position in other search engines. However, those or other ranking factors have for different systems of different weight, and many do not operate in multiple search engines. So if you decide to do promotion and optimization of more or less thoroughly, I strongly advise you to read the submitted note. At least for the general obrazovaniyamyf

All of the factors affecting the ranking of the resource in the SERP can be divided into external and internal. Now, we consider only internal, external - an object the consideration of the following notes, which all eyes wait for a week))

The internal factors may include:

    * Available on internet-resource, high-quality, interesting and - above all - unique content. Make up on a regular basis texts that have meaning, not just the key phrases.
      Yandex prefers not very great volume of texts from 2 to 20 thousand characters, divided into paragraphs - it makes reading your texts more comfortable.
    * Key words in the text should be about 5-7% of the total. If there is more - can take over search engine spam, if less - a web page can be recognized as irrelevant: Yandex usually do not comprehend that your article is devoted to the topic you need.
    * Proper promotion in Yandex involves optimizing each internet-page under the one key request, but it is terribly labor-intensive and lengthy process. Therefore, most optimizers using 2-3 key phrases on a Web page - this is completely acceptable.
    * Proper use of HTML-tags also had an impact on search engine promotion in Yandex. Be sure to use keywords in the header tags and title, in the alternative text for images and meta-tags, and allocate them in bold.


All these methods are derived empirically by statistical-based long-term experience masses of optimizers and raskrutchikov. In any case, all these methods should be used to measure and intelligence, and not to irritate visitors to your web-resource - believe me, it will not be good for promotion in Yandex and other search engines.

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